I'm a UX/UI web designer with a background in brand and packaging design. I combine creative design with a strategic understanding of user behaviour to make sure every design not only looks good, but performs well.

Hi! I'm Sam.
I'm based in Christchurch, New Zealand. In my downtime, you’ll usually find me making or restoring furniture, tinkering in the garden or exploring the Port Hills with my dog Ian.
Featured work
Designing for clarity, impact, and delight.
Capabilities
I design and build digital experiences that look great and work smoothly across web and mobile. From wireframes and prototypes to finished, responsive designs, I focus on creating visuals that feel clear and cohesive. I collaberate with you to bring everything together into engaging, consistent experiences across every touchpoint.
I design and build responsive Webflow websites that combine user-focused design with clean, scalable development, creating fast, accessible, and engaging web experiences.
I design digital products and marketing materials that look great and work well. From concept to delivery, I focus on clear, consistent designs that communicate effectively and perform across all platforms.
I create digital designs that capture attention and communicate clearly, from social media content and web graphics to digital ads and campaign assets. Every piece is crafted to feel on-brand, visually engaging, and optimized for performance.
Proud to have worked with








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